Sher Taton on Corporate blogging

Sher Taton has started a blog on how blogging and other Internet tools are changing corporate marketing. Of course, I had to comment on IA and UX there - sorry, just could not resist.

Sher is with IBM's corporate interactive marketing. I have been on a few calls with her regarding solutions and On Demand Business on ibm.com.

August 20, 2005 update: Sher deleted her original blog entry and thus my comment. Now I wish I had saved a copy. If I recall correctly, Sher was wondering about technical issues, like if the corporate blog should be appear to be an internal service (corporate URL) or be clearly associated with an external service (like blogger.com). My comment was to point out this was not really a technical question but a branding one. Do you want your corporate blog to appear "part of the system" or purposely "outside the corporate walls"? Also, there are large information architecture implications. Do you want your blog isolated from the rest of your site, or tightly integrated? What do you want the user experience to be? The answers to those questions should drive your technical decisions. [end update]