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ibm.com re-design and standards

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I presented "ibm.com re-design and standards" last month at Internet user experience (Ann Arbor, Michigan).

Here is a the outline.

  • Evolution of ibm.com over the past 10 years
  • 2004 project: OneXperience
  • Standards site: IA before and after
  • Page elements
  • Automation tools
  • Relationship with other corporate standards
  • Special events: Lenovo
  • Business as usual
  • Challenges ahead